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Discover the true face of loyalty in 2026!
This new barometer is based on a quantitative survey conducted among 1,200 French consumers. The goal: to move beyond declarations of intent to concretely measure customer habits and expectations. The conclusion is clear: loyalty can no longer be simply decreed; it has become a transactional and conditional value. A data-driven analysis by Bilendi Loyalty Solutions exploring strong sectoral disparities and the impact of AI on personalization.
